Hacks & Tricks

Importance of Brochure Design as an Effective Marketing Tool

Importance of Brochure Design as an Effective Marketing Tool

Print design is timeless. There’s no denying it. Humans have been putting ink on paper for thousands of years, and we will likely be doing so for thousands more. It’s true that web design has encroached on the print design a little bit, but the print design is merely down, not out.

Print Materials Are Permanent

It’s important to remember that print design appeals to a much wider audience than web design. For example, older users who are not tech-savvy will much prefer to get information about your company and the services you provide from a printed brochure.

In general, people like something tangible. When they have a brochure or a catalog in their hands, they feel a sense of satisfaction because they know they possess the information they need.

Conversely, when information is displayed on a webpage, it feels fleeting. Websites sometimes feel like labyrinths, and users can’t be certain that they’ll be able to find the information they need a second, third, or fourth time.

There is a permanence to print design that just isn’t there with web design. It’s reassuring for potential clients to know that they can set your corporate brochure down, and when they return to pick it up again, the exact same information will be in all the exact same places. Web design is dynamic and constantly changing, and this can be frustrating for users.

Differences Between Print and Web Design

It is crucial that you contract the corporate brochure design services of a design firm with a strong portfolio if you want your print materials to turn out looking polished. You will need to find a firm that advertises their print design skills because many modern-day firms exclusively work in web design.

Print design and web design are not the same. Any designer will tell you that web design is vastly different from business brochure design. There are different fundamental design principles for each because users interact with each medium in a totally different way.

Equal Access

Print brochures may seem like a thing of the past, but that’s far from the truth. They are an extremely effective marketing tool that many businesses foolishly rule out as superfluous, but the truth is that print marketing materials and digital marketing materials are not the same.

Computer use may seem ubiquitous, but it’s not. Access to online marketing materials also requires access to a computer, but paper marketing materials do not require any additional equipment to function.

For this reason, providing exclusively digital marketing content can alienate potential clients who don’t often use computers, or who don’t feel comfortable using them.

Effective Marketing Tool

Print marketing materials have the ability to reach a greater audience or a different audience at the very least. The real key is providing potential clients with a combination of print and digital content so they can engage with whichever medium they prefer.

If you want to take your marketing strategy to the next level, you need to invest in custom brochure design. If you do not currently have paper marketing materials, you are missing out on the opportunity to engage with a large demographic of potential clients.

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