Blogging has become very popular, and everybody uses it for introducing their services, products or any other thing. Social media marketing has become a necessity. If you are interested in writing for blogs, you can always start as a guest blogger. There are so many guest blogging opportunities that you can avail. You can get the best out of guest blogging you need to follow a few tips. Here are some to assist you in successful blogging as a guest.
Determining the Goals of Guest Blogging:
Establishing the goals is critical because it helps in choosing the perfect blog for your guest posts. Three primary goals are essential to identify. The first thing you need to do is to position yourself as a known name in the industry. The next step is to get exposure and traffic back to your website, and the third last thing is to build backlinks to the site. By choosing the right blog, you can easily get all three of these things. Your goals determine which points are crucial for your articles.
Finding the Guest Blogging Opportunities:
To become a guest blogger, you need to find opportunities to post your articles. Research for the blogs that are relevant to your industry. If that is the case, then the audience and visitors of the blog will have an interest in your material. Make sure you choose a blog whose blogs are shared and readers comment on them. The owner of the blog is active because only then your website will get promoted.
Search on Google:
Google is an excellent platform for starting your search. You can easily find guest posting opportunities with the help of Google. To make your search more accurate, you can use the keywords for guest posting along with the keywords of your industry. It will narrow down the search, and you can easily find the best blogs.
Searching for Prolific Bloggers:
In every industry, there are some prolific guest writers, and if you read enough blogs related to your industry, you will come across these names frequently. You can use the names of these prolific authors. It will lead to the best blogs that these established writers have used. If you are an acquaintance of any of these writers, you can also ask them to promote you as a writer and introduce you to the owner of the blog.
Backlinks of Competitors:
If you run a backlink analysis while working on the SEO, it is possible that the competitors have backlinks from the guest posts that they have posted. By looking at these backlinks, you can easily find the blogs that they are writing for. There are certain tools that you can use for looking at the links.
The bloggers and guest writers often share their articles on social networks. It helps in increasing the audience of their posts. You can share the posts on Twitter, Facebook, Pinterest, etc. you can use the twitter search with the guest post keyword, and it will lead you to guest posts about your industry. By reaching these posts you can easily see the blogs that accept guest posts.
Pitching a Guest Post:
Being familiar with the content of the target blog is important. Make sure there is content on it related to the keyword that you have. By going through the substance of the blog, you will be able to know the level of audience they are posting the content for. It also helps in identifying the audience and the type of material most suitable for it.
Performance of the Guest Posts:
There are so many platforms that allow you to post as a guest, but it is important to know how these posts are performing. It is possible that a blog is providing the content marketing opportunity to post the guest articles but the audience is only interested in the material by the owner. Before writing for a blog make sure you look at how the guest posts are performing.
To make sure that your post is accepted and it does well ensure that you write on topics that will do well with the audience. You can use the social networks to determine which posts are doing well and a favorite among the public.
Essential Practices before Pitching the Guest Blog Post:
It is important to observe some practices before you start pitching your guest post to any blog. Do not forget to read the guidelines of the blog. Try to follow them carefully to make sure that your post is accepted. It is important to be familiar with all the guidelines before contacting the owner of the blog. You should also personalize your Email. It will make it easier to receive the daily pitches about guest posts. In your intro do not forget to include why you should be a guest blogger. You can also add some links from your blog to show your potential to the owner.
With these basic guidelines, you can get a good start as a guest blogger.