Top 8 Qualities to Consider When Hiring an SEO Expert


The main function of your business website is to attract target visitors and convert them into actual customers.  If you have a great website that is not yielding sales, then it is useless to your business. An SEO specialist can help you to maximize the yields from your website. This is because professionals have expertise, knowledge and experience in SEO. They will review your site and determine the areas that are inhibiting your growth and success.  If you want to hire an SEO expert, here are a few qualities that you should consider:

  • Experience

Creating an effective SEO strategy requires a lot of things. This is why you need to hire a professional who has adequate experience in the field and has a track record of success. Such a professional will be able to distinguish the strategies that work and those that do not work. A good expert understands that every website is unique and will provide services that are tailored to your specific business. He/she will review every website individually and come up with customized strategies.

  • Sees the big picture

A good SEO professional will have an objective in mind. In most cases, the professional should strive to boost your conversions so that your business can enjoy increased revenues. The services provided by an SEO expert should not just benefit you in the moment, but also in the future.

Also, read: Insanely Practical SEO Techniques for Higher Rankings

  • Understands the levels of SEO

A good professional should be conversant with the three levels of SEO and ways of maximizing them to your advantage and guarantee the success of your site. You need a professional who has an understanding of all three levels and not just one or two so that you can build a comprehensive and successful site that will rake in the benefits that you desire.  A good professional will understand the technical aspects of the website and the restrictions of the search engines and how they can affect your website. These levels are:

  • Technical. The professional should have an understanding of your website structure because it will determine the ease or difficulty that the search engine crawlers will have when indexing your web content.
  • On page optimization. You need an expert that knows the use of keywords, HTML tags, and more to boost traffic to your site.
  • Off-page optimization. Your professional should understand aspects such as website promotion and link building.


  • A successful track record

When hiring an SEO expert, you must be confident that he/she can deliver tangible results. This means that you should not just believe what the professional says because everyone will claim to be an expert in their field. Be sure to ask for references and inquire how the professional has assisted their business website. Take time to speak to several references so that you can gauge whether the SEO professional can deliver actual results for your website.

  • SEO implementation

You need a professional who thrives in efficiency when delivering SEO services. He/she should be able to maneuver around challenges and obstructions that he/she encounters on the way. A good professional will be passionate about his/her work and will provide an unmatched implementation of SEO services to ensure that you get the results you want.

Also, read: How to Drive Organic Web Traffic for your Website with SEO?

  • A seasoned marketer

Your SEO expert will not just deal with the technical aspects of your business alone. He/she should also provide content that will attract consumers to your business and keep them engaged. This means that your SEO specialist should be a skilled marketer.  He will ensure that your web content outlines the advantages that users will gain from your products and services, but also steer them towards making a purchase.

  • Exceptional communication skills

Your SEO expert should be an excellent communicator and have a regular schedule of communication with you. He/she should employ a language that is simple and easy for everyone to understand. He should be able to use different communication channels such as emails or phone. A good professional must communicate effectively because he/she will have to interact with your marketing team and your IT experts.

  • Blends into your corporate culture

The professional that you engage with must perfectly blend and work with other departments in your business. He/she should have a good understanding of your business and the goals you want to achieve. He/she should also interact and work well with all teams including marketing, sales, analytics, IT, customer service and more. When the SEO specialist works together with other business departments, they can easily pull the gathered information and boost their SEO campaigns.


Barrack Diego has worked as an editor and writer for more than 10 years. He enjoys mentoring young and upcoming writers. To find out more about web design, SEO, Marketing, Business.

Barrack Diego

Barrack Diego has worked as an editor and writer for more than 10 years. He enjoys mentoring young and upcoming writers. To find out more about web design, SEO, Marketing, Business.