The single-page website is used for more than 10 years now. There are many advantages of this tool. It is simpler, cheaper and faster to create it besides easier to manage it. In addition, its conversion is higher than a traditional website has.
For those who does not know, a landing page is a page a person turns out to be clicking your advertisement. Homepage or interior page of a corporative site, one-pager or a page of your company in social networks could be a landing page.
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One pager websites are good for not those who sell one product or service only. It becomes popular for companies to have corporate sites but there are separate one-pagers for key products (autonomous pages) and they are used for advertising companies. This is how banks, medical and juridical companies, mobile operators, window frames producers and many others do.
Despite the huge number of advantages, there are many disadvantages about one-pagers: it is harder to promote them in the search engines. The main requirements for multipage sites: unique titles and names of pages, complex structure with “weight” of the pages, competent interlinking and so on.
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The architecture of one-pager does not let to provide with a qualitative inner search optimization in its traditional meaning, in a full meaning to make a website look like it should be in accordance with all the requirements of search engines. How to place all the keywords on one page? Taking into account being limited down alley: working with one title only, one text having, for example, 20 keywords. Due to that, it is hard to put a one-pager site to the top of search systems.
Google suggested a solution of the problem. Website coding using JavaScript and Push State method.
Main point and recommendations are as follows:
- divide a page into blocks
- give every block a unique identification
- provide each block with a unique title, name, and description
- each block receives its unique URL
Each block gets properties as a separate page. Moreover, a robot of search system will take your site not as a separate page but as a few, every virtual page will have a uniqueness.
Interestingly, that information about Push State is not new: Google advertised this method 2 years ago. But even now it is difficult to find websites where Push State is competently used from the perspective of SEO. Probably, the thing is about relatively difficultness. A good SEO specialist and page makers who know JavaScript will be needed for this.
Using page making with Push State for search engine optimization is going to be the essential plus: to work with blocks is possible as with separate landing pages, prudently distribute keywords and a few headlines and a title give more space for maneuvers. As a result, your chances to enter the top of search engines will significantly increase.
You might get some very strange key figures in the system of web-analytics. URL will change scrolling fast meaning Google Analytics and Metrics will fixate visits of different pages with very short staying on them. It will not be very convenient to analyze such a statistics.
Melisa Marzett, an author, writer and blogger working for http://bigessaywriter.com/ is so inspired by writing process. She is always in active search for new ideas for her guest posts, she is open to everything new, eager and curious to know more spending each day finding out something what might be useful and interesting for readers of any age, race, religion, for any kind of audience.
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