Websites are important today to grow and expand the base of businesses across domains. They let enterprises boost their performance over the internet and help them win prospects. Without websites, no business can aspire to grow, go global and get a bigger marketplace to cater.
Surprisingly, most businesses still don’t have websites and even those that have lack right features. Without having right features, there won’t be any purpose in getting the website developed. So, the website you get developed has all those features that help it achieve its goals on the internet.
Here is a list of #10 must-have features for small business websites –
#1 Top navigation
Websites serve to help users find and aces information with ease. Navigation should be simple and hassle-free. So, make sure the site has easy, simple to read and top navigation (or icons) so that visitors can reach anywhere in the site with effortless ease.
#2 Informative header
The header should give visitors a quick idea about the site. So, it should have easy to remember domain name, a clear logo of the business, tagline and phone number. Having call to action (CTA) button at the top too helps a great deal.
#3 Business info, testimonials & reviews
The site should have as much business info as possible as it lends it credibility and wins the trust of visitors. You get post client or customer testimonials on the home page itself. Get product or service reviews posted and if possible, have video reviews of your product.
#4 Quality and relevant content
Good websites are those that are rich in quality and relevant content. The content should be used to describe products, services or business aspects. Every page in the site should have content so that search engines can reward it ranking and visibility.
#5 Internal links
Links are important and you should never lose sight of them. The focus should be on internal links as this way, you divert visitors wherever you want them to. Linking to inner pages is a good strategy and you should do it on a regular basis.
#6 Social media integration
Social sites have become very valuable these days and they can’t be ignored. Your website should have the presence on these social platforms and you should display social icons on the site as well.
#7 FAQs page
Business websites with FAQs page perform better than the rest. This way, you clear a lot of doubts of your visitors and give them superior experience. So, just make a list of questions that users might be interested in knowing and put the answer for them on the site.
#8 Get a blog
Having a blog on the website is important for more than one reason. This way, you can share vital information with your audience. Blogging is also a great way to boost the visibility and ranking of your products and services in search engines.
#9 Search function
Big sites are supposed to have the search function to help visitors save time and find things easily. With search option, customers can find anything from a huge database of yours. This is how superior user experience is delivered.
#10 Speed, analytics and browser compatibility
Get Google Analytics integrated into the site to trace the behavior and performance of your visitors. Keep the site light and avoid using heavy elements that weight it down and impact its speed. Further, the site should be compatible with multiple browsers so that users can access it without facing any issues whatsoever.
In overall, you should always look to trust a top web design company India so that the goal of getting a quality website developed is met with effortless ease.
Prince Kumar is an SEO Analyst in MindDigital. He has more than 4 years of experience within the world of SEO. He is brilliant when it comes to anything technical and is great at finding the latest trends when it comes to SEO for our clients.
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