Every company longs for their product or service to have a reach to gain attention from the masses and generate revenue for their business. More often than not, they reach a growth plateau – a state where there is no progress. Digital marketing is time and again proving to be the answer to this blocker. With the advent of digital marketing, businesses can grow exponentially in terms of revenue because they have a more extensive reach. This holds true because we live in a world where digital communication is a part of our everyday lives.
It is important to note that having only a website does not guarantee that the target customers will find it. SEO (Search Engine Optimization) is one form of digital marketing that helps you rank up on Google by making sure your website has specific keywords, phrases, metadata, page content and linking strategies. Many other forms of digital marketing like PPC (Pay-Per-Click) advertising, Social Media Marketing, Content Marketing, are ways to improve search marketing by prospective customers and business clients. The key is to ensure that at the end of the day each marketing outlet leads directly to your company website.
The many benefits of incorporating digital marketing to your company are discussed below.
A good digital marketing campaign can produce high conversion rates that would benefit your business in terms of high revenue. A better revenue growth expectancy provides better chances for your company to expand and also reach various markets.
Builds Brand Reputation
If your company has a broad presence backed with good content, then it’s most likely going to improve your brand reputation. A brand’s reputation can generate significant revenue for your company because customers will share their experience with others and will organically generate more customers. Furthermore, if you are a business that delivers what you promise, you will help interested visitors become loyal customers. This will lead to your reputation going viral. New opportunities will also unfold in various larger markets.
Drives Customers to Take Action
The strategies employed in digital marketing drives customers to take action that may benefit your business or brand. It has the power to increase the conversion rate of a visitor to a customer. Visitors are more likely to see the product or service displayed and develop an interest in something that they were two minutes earlier least interested in. Calls-To-Actions (CTA) is one of the most successful ways of doing so. Sign up, buy, download, etc. are the most common and effective CTA’s. These are action buttons with keywords that entice a visitor and drives them to do what you want them to do. The color of these buttons is psychologically chosen to gain attention from a visitor. The color scheme, graphics and even their position on the page can mean everything.
Interaction With a Targeted Audience
The main advantages of digital marketing over traditional marketing is the tools that enable you to interact with a targeted audience in real time. Customers always expect to engage with someone when they interact with your business. Conversions are in the hands of the people in contact as the way they take care of these interactions makes all the difference. Interaction with your customers allows you to gain a better understanding of what your target audience is looking for. This would improve your strategies, customer experience and develop relationships. This, in turn, would build brand loyalty.
Allows Small Businesses to Compete with Big Businesses
Digital marketing levels the online playing field, in that it allows small and medium businesses to compete with big businesses by attracting targeted traffic instead of them. They can now sell and market their products the same way that large corporations previously only could. Now, even the places that don’t have a branch or brick mortar business can now be reached.
Provides for the Mobile Consumer
Mobile internet has eclipsed desktop users in terms of being the main source of information and communication. With the swift rise of smartphones and tablets, it is essential to have a digital marketing campaign that is focused on mobile. If your website has a good interface for a mobile platform, then it will increase the chances of gaining traction by visitors.
Better Return on Investment
Digital Marketing provides better ROI compared to traditional marketing because it are easy to track and monitor. This helps your company to measure your results and find your targeted audience so they can give you the desired action, such as providing you with contact information, subscribing or purchasing. Once your company generated a steady flow of traffic, you tend to convert leads. The faster this kind of traffic is generated, the faster you can realize your return on investment.
Kiran is the CEO and Co-Founder at Growisto, a Digital Marketing Consultancy funded by AngelList Investors. He is an Angel Investor and has 12+ years of extensive experience in SEO, Content and Performance Marketing. He also runs organicfacts.net, a health and nutritional portal that generates monthly traffic of over 5 million.