The world of SEO is currently going through many changes. In 2016, we’ve seen major changes happening involving several key players – explosive, worldwide interest in social media websites and mobile Web technology. You should expect to see more companies use optimization techniques to become successful. In 2017, expect to see even more changes roll out. Here are some guidelines to help you understand the latest SEO trends and how they can help your online business thrive.
SEO stands for search engine optimization, and it is fundamental when you market a business online. Most likely, you already know the most important search engines to look out for – Google, Yahoo, Bing and AOL. To make yourself and your business stand out you need to know how each engine is planning to increase public interest in their products and services.
Google is the most popular brand and the most widely used website in the world, according to Alexa, a Web traffic information provider. YouTube, the world’s most popular video content site, is also owned by Google.As far as new SEO trends are concerned, millions of people first want to know about Google’s latest algorithm changes.
In mid-2016, Google came out with the 4.0 update of the Penguin algorithm. This tool is designed to reduce Web spam and lower search rankings for sites that use black hat SEO. With this new update, Penguin works in real time and applies changes to Google instantly. Websites that violate Google rules will see the results of the search rankings immediately.
The Need for Mobile Optimization Will Increase
The widespread use of mobile devices, such as smartphones and tablets, has increased the need for mobile search engine optimization. A brand new Google trend is an attempt to optimize apps for smartphones. Many smartphones users have to install apps if they want to play games, share pictures on social media or make online purchases. Google wants to make it easier by increasing the use of app streaming and indexing tools. Stream the content you want to see within the app without making any downloads or installations. The tool is becoming more popular in a world that expects to have 6 billion smartphone users by 2020, according to Ericsson.
Expect to See More Videos and Images
The popularity of making and watching videos has secured the popularity of video content websites like YouTube and Dailymotion. Every day, millions of Internet users share, upload and watch videos on millions of different websites. Incorporating videos into your WebPages is guaranteed to boost your search rankings. Syndacast states that 74% of Web traffic will come from videos by 2017. Cisco, a technology, and telecommunications company, states that at least 82% of all Web traffic will be video traffic by 2020, growing fourfold.
Video search engine optimization is a business that will continue to grow significantly from 2017 to 2020. When you type major search terms into the engine, you see several videos pop up before you even see any written search results. Written search content is becoming the standard, while video content is becoming the newest trend.
Optimization using social media channels
Since 2010, Instagram has completely altered the way people share pictures. Now, Snapchat is the newest social media tool to appeal to the visual senses. More individuals and business owners are uploading pictures onto their webpages. They need tools that make it easier to share their pictures and optimize their websites for imagery.
We’ve covered only a few SEO techniques that will affect the way that search engines and its users perform. Every technique you use affects the ranking of your website in Search Engine Results Page (SERPs). With any new trend that Google comes up with, expect to see good changes, such increases in the speed and quality of their searches. Also, expect to see a few bad changes from new developments that have not been fully tested yet.
When 2017 comes around, make sure you have an idea of the newest SEO changes that will take place so that you can have a thorough understanding of link building and be one step ahead of your main competitors.