Creating and promoting your online business is an endeavor that takes time and perseverance, so you should never take it lightly. People are quick to assume that working online or running your own business on the web is a no brainer when the facts paint a very different picture. There’s an infinite amount of potential that can be used to your advantage when you’re starting your online business, but you shouldn’t just venture into it without exploring it first.
Promotion is one of the most important aspects of any business, along with the high-quality products and experienced staff, which is why it’s so vital to know how to work it properly. There are some great tools and methods that you can use to help you make your brand known to wider online communities and we’ll discuss some of them now.
Ad Words Express
Ad Words Express is an excellent solution for all the web entrepreneurs out there who don’t have enough time and money to manage regular Google Ad Words services. This tool is very easy to use and understand and it will make your brand visible to all the potential customers searching for products or services you have to offer. The whole procedure is quite simple and much easier to maneuver than with standard Ad Words. All you need to do is write down a couple of sentences to tell your target audience what your business is all about and after that, the tool will do everything for you. The program will create an ad and target it toward everyone that might find what you do interesting and enable them to come directly to your website. One perk that we particularly like is that you pay for this service only when you get measurable results, so your money is wisely spent as well.
If you’re starting your social media campaign and you need an extra pair of virtual hands, then Buffer will come in handy. If you’ve set up a page for your online business on more than one social network, then you’ll spend a lot of time on updating it all. Buffer can jump in by enabling you to schedule and queue posts on Facebook, Twitter, LinkedIn, Google+ and even Instagram, depending on where you’ll find your target audience. Optimal times for posting on different social networks vary, so instead of having to interrupt what you’re doing to post something on your page, you can simply schedule it all and let Buffer do the heavy lifting. We also like the fact that you get a Buffer button in your browser that you can click on whenever you find something you want to share on your social media pages and that piece of content will momentarily be added to the queue to be published, it’s that simple.
Answer the Public
Here’s a free tool that will enable you to become a relevant source of confirmed information in your niche. With online business search engine optimization is very important and Answer the Public allows you to be one step ahead of everyone else by giving you an insight into most frequently asked questions about your area of expertise. This tool doesn’t only help you to be on top of your SEO game when it comes to your website, it points you in the right direction when it comes to focusing your content on the questions that interest your potential clients the most. In practical terms, when someone doesn’t know what something you sell is, they will Google it and because you’ve used Answer the Public and made a piece of content that answers that question the best, your website will pop up at the top of the customer’s search. Of course, first you need to determine the primary keywords around which you’ll revolve your website, but for that kind of research you need to use other tools like Keyword.io and even your personal VPN (to protect your privacy and bypass surveillance) to get optimal and objective results.
Start a Blog
This is more of an advice that can promote your online business organically. Having a blog that is regularly updated is one of the best ways to keep everyone that comes to your website informed about what’s going on with your business and what you have to offer. Your blog directly mirrors how much care you take about all other aspects of your business and having a neatly kept one will enable your customers to quickly check if you’ve got what they need. You should strive to have content that is unique and fun to read, as well as informative and engaging. If you’ve got a knack for writing, then you can write blog posts yourself or you can hire a professional to do it for you. Blogs are excellent for SEO as well and for connecting with other businesses in your niche, so don’t be afraid to give it a go.
There are innumerable ways to promote your business on the World Wide Web, but this is not a one-size-fits-all situation. You will need to experiment with different tools in order to get ones that work best for you. What are your go-to promotion tools? Tell us in the comments, we’re always in the mood for some enlightenment.